Why should I "work" on my website - shouldn't my website work for me?
On average, about 20% of real estate leads are internet-driven, so it makes sense that you'd spend about 20% of your working effort caring for your website to bring in new traffic. Help your website help you by consistently doing the following:
1. Choose a community or property type and write an original paragraph or two about the area (no need to write a book, people). You can get good ideas from your Chamber of Commerce or Visitors Bureau, but your writing needs to be original. Otherwise, search engines will discount it and your efforts are wasted. Note that this a great way to naturally and organically insert important keywords into your site, in just the way that Google likes.
2. Create a search for the community or property type that you've chosen using SEO Presto. Don't forget to contact WordPress Premier Support to have your searches added to the front end of your website.
3. If you'd like to dress up your page with photos or videos, use our online forms to submit your media, or learn how to do it yourself here. Once again, it's best to be original. Use photos that you've taken yourself, or hire a photographer. Whatever you do, make sure you have the appropriate permissions to display these photos, and do not simply drag and drop from Google.
Why focus so much on SEO searches?
To keep search engines interested in your website, you need to keep it relevant. The best way to do this is to consistently add new content to your site - and Google's favorite content is dynamic, or continuously updating. Your SEO search pages will update automatically as listings go on and off the market.
What this means is that you'll put in some work up front to create SEO search pages, and then they'll work for you. With consistent addition of good SEO search content, you should see an increase in organic search traffic. This kind of traffic is best for your online business because it means that your website is being viewed by a growing and expanding audience as search engines find and index more and more of your content.
SEO Presto is the best tool at your disposal for adding good content to your website. It's almost like we designed it with you in mind.
How else can I add content to my website to make it useful for my clients?
You've probably noticed that your website comes pre-loaded with a Homeowner's Advice Blog. We add an article to this blog every month for you, but you can also add your own posts to cater specifically to your target audience. Learn how to add to your blog here.
How much time should I spend on all of this?
You might start by scheduling a couple of hours each month to add content to your website. Maybe you do more in slower months, and less in busier months. Over time, these original SEO search and blog additions will help Google match your website with people searching for real estate in your area. It's the best you can do short of paid advertising.
Related Articles:
Adding Locally Relevant Content to Your Site
Real Estate Keyword Do's and Don'ts
The Proper Care and Feeding of Your Website
Getting the Most out of Your WordPress Website
